Let me be straight with you: I didn’t need a blog.
I have 8+ companies co-founded, an exit with Unipol, 20 years of experience in the field. I don’t need to write to prove anything. And yet here I am.
Why should an entrepreneur write?
Because the most useful lessons I have learned aren’t in the business books. They’re in the failures, in the sleepless nights spent redoing the business plan, in the conversations with people who went through it before you.
I spent years learning these things the most expensive way there is: by getting them wrong. And I thought, why not share them?
Not to play the guru on LinkedIn. But because if even one founder avoids a mistake I made, it was worth it.
What will you find on this blog?
Concrete subjects, grounded in real experience:
- Startups and scale-ups: how to validate an idea, find product-market fit, raise capital, handle the pivots
- Corporate finance: cash flow, unit economics, valuations, the numbers that decide whether you survive or grow
- Applied technology: not tech for its own sake, but tech that solves real problems
- Leadership: running teams, making hard calls, communicating clearly when everything is uncertain
- Lessons from the field: true stories of what worked and what didn’t, with the numbers and the context
How do I write?
The way I talk. Direct, concrete, no going round the houses.
If an idea doesn’t work, I say so. If I got it wrong, I admit it. If I don’t know something, I write that too. You won’t find sentences like “innovative synergies for a disruptive ecosystem”. You’ll find things like “we cut costs by 30% in 6 months, here’s how”.
Who is this blog for?
For anyone building something, whether that’s a company, a startup or a career, who wants a perspective from someone who has been through it. Not theory, experience.
If you’re a first-time founder, an entrepreneur trying to scale, or a manager who wants to understand how entrepreneurship actually works, you’re in the right place.
If you’re looking for “10 secrets to becoming a millionaire”, you’re in the wrong one.
This is the beginning. The ball is in your court: if there’s a subject you’d like me to cover, write to me.
